Written By: Mariko Okuizumi
The Birth of the Iconic Gucci Logo
The infamous Italian luxury brand GUCCI was founded in 1921 in Florence by Guccio Gucci.
Since then, GUCCI has specialized in high-end leather goods, including travel bags and equestrian equipment. It was during this time that the world renowned double-G logo was introduced.
The logo is derived from the initials of Guccio Gucci and serves as a symbol of quality and authenticity. Designer-branded products set standards in the fashion industry, but GUCCI was actually the first brand in the world to incorporate a designer's name into its logo.
Throughout its history, GUCCI’s logo has undergone several changes, adapting to the times while maintaining its luxurious and recognizable identity. From its early designs to the modern variations, we see today, the logo continues to represent the brand’s rich heritage and timeless elegance. Let's take a closer look at the history and transformation of GUCCI’s iconic logo.
Gucci Crest
The first logo is the Gucci Crest, which features an emblem-style design with a stamped figure. The Gucci Crest predates the official logo, emerging in the 1930s. The logo mark from this era depicted a hotel porter, said to be inspired by a young Guccio Gucci during his time working at the Savoy Hotel. By the 1950s, an emblem known as the "Gucci Crest" was introduced, featuring a knight in armor holding two bags, along with motifs of a rose and a rudder.
GG Marmont
The second logo is GG Marmont, which features two overlapping right-facing Gs. This design was inspired by belt buckles and was introduced in the 1970s. The GG Marmont collection, one of Gucci’s signature lines, was launched between 2016 and 2017. At the time, it gained widespread attention under the creative direction of renowned designers like Alessandro Michele, and it remains a highly popular collection today.
Interlocking G
The third logo is Interlocking G, where two Gs overlap in a circular shape. This design is commonly used in bracelets, necklaces, shoes, and other accessories. Many of these accessories are crafted in silver, enhancing the distinct appeal of the logo.
A brand is never static; it evolves by incorporating new elements that reflect the changing times.
This ability to innovate is what keeps Gucci loved by people all over the world. Be sure to explore and find the perfect bag or accessory that suits your style!
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